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| The eBay Buyer Personalities! |
By:
mohanjit |
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There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.
Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?
Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.
But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.
Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.
Consider this possibility
any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:
Enter the phrase “SEO Services” without the quotes in the Overture tool when I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.
Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.
All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.As explained in my book "eBay Marketing Wholesale SourcePak" you will need to be as polite as you possibly can and have a little patience when dealing with these people. Below you will find my Top Ten List of eBay Buyer Personalities and how to handle them.
10 - The Manipulator
There will be times when you have an auction end with no bids. When this happens watch out for the Manipulator. This is an individual who will email you once you auction ends wanting to purchase your item off eBay at a ridiculously low price. He/she will often try to manipulate you into believing the product will not sell but he/she will be glad to take it off your hands. Forget about them! Do Not sell the item to them. Instead relist the item for auction on eBay with a new headline. If he/she wants it bad enough, they will have to get the item through your auction. And trust me 99% of the time your item will sell.
9 - The Impatient Buyer
This is someone who has won your auction today and is wondering why it wasn't shipped yesterday. This individual wants what was purchased fast, real fast. Just have patience, be polite and explain your shipping process to him/her. Getting the product out quickly with a thank you note for purchasing will give you a happy customer.
8 - The Disappointed Buyer
There are some people you just can not please, not even if you were to stand on your head. They will be disappointed no matter what you do. Sometimes these people can be down right rude and take up a lot of your time. Learn to recognize this type of person and don't get caught up in an on slot of emails. Remember that time is money, and once you have done all you can do to rectify their problem move on. If the emails continue simply ignore them.
7 - The Invisible Buyer
This is someone who has won your auction but you never hear from them. Ever! They pay you right on time without any problems. So you send the product they won off to them. And that's it! They do not leave feedback, and do not return any emails. They just disappear into thin air. If you send a couple of follow up emails asking if they received their item and requesting positive feedback and you get no response, just forget them and move on.
6 - The Interrogator
This individual could drive you crazy. It's not their fault, they just have questions. Lots of Questions! For these people even if every question imaginable is answered in your auction description, they'll still manage to find a reason to email you a question. Be weary of this type of individual they can, and will waste a lot of your time if you let them. On your first email to them be polite answer their question then refer them back to your auction description telling them all the answers are there. Suggest they read it again. Don't get caught up in email after email. Always remember that time is money, and if you've done your auction description correctly there should be no questions left to ask. Your auction surfer should be ready to make a bid.
5 - The Late Payer
This customer has no clue about deadlines and they really don't seem to care about them either. Their attitude is you'll get paid when I am ready to pay you. You will need to set guidelines for when payment is due. If payment is not received you may choose to give your buyer one extension. Be specific giving him/her a date as to when the balance is due. Also tell them if payment is not received by that date you will have no other choice but to relist the item for auction. Sometimes a month or so down the road you'll end up getting a check in the mail from this person with a note as to why they were late. Simply return the payment with an explanation that the item was re-listed as he/she failed to meet the payment deadline and it has been sold to someone else.
4 - The Deadbeat
There is no buyer more irritating than the one who is always telling you the check is in the mail. Of course the check never arrives. Unfortunately there is not much you can do about this. Like above give them a deadline and if they don't make it relist the item for auction again.
3 - The "I'm Sooo Confused" Buyer
This customer does want to buy from you. Really, they do! If they could only figure out how! How to bid, how to pay, how to... All this high tech computer stuff is just way to confusing for them. Have patience and be polite. Explain what they should do next. If you find no matter how you explain things it just doesn't register with them, suggest they read over eBay's tutorials. Remember your time is money and you can only spend so much time with any potential customer before you must move on.
2 - The Spender
This individual can spend a lot of money with you. And often will return as a repeat buyer usually purchasing a little of everything you have up for auction. This person will also spend $100.00 in merchandise in order to save $10.00 on shipping. Bless him/her!
1 - The Perfect Customer
This individual is simply a Happy Person. He/she has won your auction and they are just ecstatic about it. The great thing about this type of buyer is if you run into a problem they are always understanding and easy to deal with. If looked after correctly, very often these people will become a customer for life. Now, don't we wish all customers were like this.
So, there you have it. The Top Ten eBay Buyer Personalities. If you already sell on eBay I'm sure you will recognize some of these personality traits in your own customers. If you're just getting started with your eBay Auction Business no doubt you'll be running into these people soon. Whatever personality your day brings you, always be patience, polite and just have fun with it.
Happy Selling! |
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